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JWT and Wunderman merge to form Wunderman Thompson

WPP has announced the merger of two of its advertising agencies, J. Walter Thompson and Wunderman, to create Wunderman Thompson.

The merger will see the newly-created Wunderman Thompson position itself as a creative, data, commerce, consulting and technology agency.

WPP has merged two of its global creative agencies

Wunderman Thompson will be led by the global CEO of Wunderman, Mel Edwards. Meanwhile, Tamara Ingram, currently CEO of JWT, will become the new agency’s chairman.

Mark Read, who was appointed as WPP’s global CEO in September, said in a statement: “Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organisation.

“Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs.

“It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”

Locally, WPP AUNZ said it is business as usual until the merger is complete next year.

“WPP has just announced the intent to unite Wunderman Thompson with the new organisation to be operational in 2019.

“There is a lot of detail to work through between now and then and as further information becomes available, we will make announcements accordingly. In the meantime, it’s business as usual in ANZ.”

Edwards said the newly-created agency will offer clients exactly what they want, “brilliant creativity, expertise in data and sophisticated technology skills.”

“To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight.”

Ingram added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market.

“Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.”

The merger comes just two months after WPP merged Y&R and VML to form VMLY&R.

In early October, WPP lost three global accounts in just one week as United Airlines, Ford and American Express moved their accounts out of the holding group.

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