JWT releases first work for Bravecto comparing it to its ‘completely fine’ competitors

September 26, 2018 2:08

WPP’s J. Walter Thompson has released its first work for flea treatment Bravecto since winning the account last month.

Launching across TV, digital and radio, the campaign aims to position Bravecto as better than its “completely fine” competitors.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Bravecto J. Walter Thompson JWT Simon Langley Vanessa Gattellari WPP

1 COMMENTS

Pleasantly surprised 27 Sep 18

I’d seen this ad a couple of times when watching free to air, I was surprised by how likeable it is! The copywriting is fabulous, it made me smile even though I don’t own a cat or need the product. Well done to all involved, a great spot for a typically dull product.

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