JWT releases first work for Bravecto comparing it to its ‘completely fine’ competitors

WPP’s J. Walter Thompson has released its first work for flea treatment Bravecto since winning the account last month.

Launching across TV, digital and radio, the campaign aims to position Bravecto as better than its “completely fine” competitors.

Simon Langley, ECD at JWT Sydney, said the ad aims to draw on pet owners’ desire to give their pets the best of everything.

“Our new campaign for Bravecto Spot-on humorously taps into the different personalities of dogs and cats to dramatise the contrast between the perfectly functional yet annoyingly regular world of monthly treatments, and the nirvana of the Bravecto world that offers dogs six months’ protection from fleas and paralysis ticks in one treatment and cats up to three months’ protection from fleas and paralysis ticks in one treatment.”

Vanessa Gattellari, marketing lead at MSD Animal Health, added: “When we chose to work with J. Walter Thompson we were looking for a long-term strategic and creative partner to take Bravecto to the next level. We believe this new campaign is designed to engage pet owners in both a fun and informative way that reflects Bravecto’s core brand position.”


  • J. Walter Thompson Sydney
  • Executive Creative Director: Simon Langley
  • Chief Strategy Officer: Angela Morris
  • Art Director: Nick Doring
  • Copywriter: Kat Thomas
  • Head of Production: Jackie Archer
  • Business Management – Kirsty Reynolds
  • Clockwork Films
  • Director – David Hicks
  • Executive Producer – Damien Whitney
  • Producer/Founder – Heath George
  • DOP – Daniel Hartley-Allen
  • Production Manager – Chris Seeto
  • Offline Editor – Matt Maunsell
  • Colourist – Yanni Kronenburg
  • Online – Tommie McSweeney

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