JWT to lead Department of Foreign Affairs’ Smartraveller rebrand

September 6, 2018 10:00

The Department of Foreign Affairs and Trade has appointed WPP AUNZ’s J. Walter Thompson Sydney to lead and develop a new brand strategy for its travel advisory and consular assistance service, Smartraveller in a deal worth over $75,000.

Paul Everson, Managing Director, J. Walter Thompson Sydney said: “We are thrilled to be leading the new brand strategy for Smartraveller and supporting the Department of Foreign Affairs and Trade’s commitment to encouraging safe travel by Australians overseas.”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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