JWT Melbourne wins Jenny Craig work

Jenny Craig logoJenny Craig has appointed JWT Melbourne as its creative agency following a competitive pitch.

The weight loss brand previously worked with brand design agency Truly Deeply, with the agency behind Jenny Craig’s campaign which saw it ditch celebrity ambassadors in favour of real-life success stories. Truly Deeply were involved in the pitch process.

JWT Melbourne’s remit includes responsibility for all strategy and delivery of through the line communications and business solutions for Jenny Craig’s Australian operations.

Nick Muncaster, JWT Melbourne general manager, said: “We are absolutely delighted to kick-start 2015 with a significant new business win, adding to our already strong and well-established health and wellbeing client portfolio.

“JWT’s planning philosophy and its approach to ideation, plus how we evaluate success were all key factors in winning the business. We are officially on board and have a significant body of work underway.”

Commenting on the appointment David Cottee, CEO Jenny Craig, said: “We were looking for an agency with proven experience, together with a highly capable team to fulfil our extensive and integrated needs. As our business continues to evolve and to ensure our ongoing success in a highly competitive category, we were looking for the right agency ‘fit’ and we believe we’ve found that with JWT Melbourne.”

JWT Melbourne clients include RACV, Cancer Council Victoria, Mattel and Rio Tinto Australia.

Truly Deeply’s work for Jenny Craig:



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