Kabeer Chaudhary appointed M&C Saatchi Performance APAC MD

Kabeer Chaudhary has been elevated to the role of APAC managing director for M&C Saatchi Performance, the group’s performance marketing agency.

Based in Singapore, Chaudhary steps up to the role after serving two years as managing partner for the agency across APAC. His promotion follows Chris Steedman’s decision to return to the UK with his family, after founding the agency in Asia Pacific region in 2013.

M&C Saatchi Mobile now Performance was created in 2010 after the acquisition of London-based independent agency Inside Mobile.

Steedman, who joined Insight Mobile as media director in 2008, was appointed the Sydney-based Asia Pacific managing director in 2013 before relocating to Singapore in 2015 to drive expansion in Asia.

Kabeer Chaudhary and Chris Steedman

Steedman said: “It has been an exciting journey since I first arrived in 2013. I am proud of how far M&C Saatchi Performance has come. Kabeer is worthy of this new role and I wish him every success.”

Chaudhary’s remit will cover the M&C Saatchi Performance offices in Bangalore, Bangkok, Delhi, Jakarta, Sydney and of course, Singapore.

Chaudhary joined the agency in 2015, when it was known as M&C Saatchi Mobile, as regional manager for APAC. Prior to that he spent time at the Havas Group’s Mobext and Endemol.

“I feel fortunate to have worked alongside Chris to get the agency to where we are today,” Chaudhary said of his appointment.

“I am excited to take on his role and continue building on the business momentum we have created in the Asia Pacific region over the past years.”


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