Kaboodle unveils ‘You Made It’ campaign celebrating DIY confidence, via Colenso BBDO
Kitchen supplier Kaboodle has unveiled its latest campaign via Colenso BBDO, ‘You Made It’, aimed at empowering renovators to take on kitchen projects with confidence and pride.
The announcement:
Kaboodle, one of Australia’s leading kitchen suppliers, has unveiled its latest creative campaign — You Made It — designed to raise eyebrows for all the right reasons.
The You Made It campaign is about building self-belief, destroying doubt and taking on a new kitchen project with confidence.
“There’s no better way to destroy doubt than to silence the critics. Whether that doubt comes from those around you or within, You Made It is about having the self-belief that you’ve got what it takes to make it. With the option to install it yourself or get help through Bunnings, you can make an affordable new kitchen that even the toughest critics will admire,” said John Harrison, marketing manager at Kaboodle.
Harrison adds, “And who better to impress than our lovable (if sometimes critical) Nonnas, Nans and Aunties who know kitchens best?”
Working with the team at Colenso BBDO, You Made It is a product test that represents a bold new creative direction for Kaboodle, using humour and heart to convey affordable quality, design, and DIY empowerment in a fresh way for the category.
The creative campaign will roll out nationally across TV, radio, print, digital, and outdoor channels, connecting with all renovators that are looking to take on their next kitchen or laundry project.
Source: Australian Homeware Enterprises
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Love this. Humour and heart done right.
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