Kaimera secures media duties across Big Red Group experience brands
Experience marketplace Big Red Group has added independent media agency Kaimera to its agency roster.
Following a competitive pitch process, the agency has been brought in to support digital transformation across two of Big Red’s portfolio brands, RedBalloon and Adrenaline.
The appointment comes four months after Big Red welcomed the company’s first chief marketing officer, Paul Connell, with the new role replacing the remit of former chief growth officer, Matthew Cavalier, who departed the business in May.
Kaimera’s new remit see the agency responsible for Adrenaline and RedBalloon’s media strategies, including media planning and buying across performance, social, digital and OOH channels.
The social and digital first approach will be key in supporting Big Red Group’s future growth, with the upcoming holiday season providing a key opportunity to engage with different audiences.
The agency will work alongside Big Red’s public relations firm We Are Different.
Big Red Group chief marketing officer, Paul Connell, commented: “Big Red Group is undergoing a digital transformation across all corners of our business, with the goal of delivering a technology-first environment that supports the supplier and consumer experience, and matches the incredible experiences we offer.
“We’re focused on growing Australia’s experience economy in a sustainable way, and through our partnership with Kaimera, an agile agency with a similar cultural and growth mindset, we’re determined to continue our brand growth journey and deliver on our purpose of shifting the way people experience life.”
Kaimera chief executive officer and founder, Nick Behr, said: “Big Red Group is an impressive company with a wealth of iconic brands, and we are honoured to be working with them. A shared passion for innovation, sustainability, digital and data along with Kaimera’s strategic insight and approach to making media simple, will provide a winning combination for success.
“We not only look forward to working on their brands but also working with the talented BRG marketing team to deliver long lasting results.”
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