F.Y.I.

Karcher appoints History Will Be Kind to PR account

Public relations agency History Will Be Kind has been appointed to the PR account of global cleaning technology company Karcher.

The appointment will see History Will Be Kind handle Karcher’s partnerships and PR account as the brand launches new consumer and trade products.

Phil Springall, business unit manager at Karcher Australia, said in a statement: “Kärcher’s suite of products, including our famous high-pressure washers, have been available in Australia
for some time, and we are excited to kick start a new strategic approach to communications and continue to further drive market leadership.”

Emma-Jane Granleese, managing partner at HWBK, said: “At HWBK, we embrace the changing media landscape and are passionate about exploring new ways of communicating with audiences, which is why we deliver unprecedented results for our clients, time after time.”

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