Mobile brand specialist Kargo launches in Australia with Robert Leach as general manager

Tim Burrowes

January 25, 2017 10:15

Mobile brand advertising specialist Kargo is to open its doors in Australia, with its launch team unveiled today.

The US-founded company will see former BBC Worldwide executive Robert Leach take the helm as general manager. Peter Birch, managing director of 1st Screen, will be Kargo’s commercial director, while Rob Williams, also previously with BBC Worldwide, will be operations director.

Leach: Leading Kargo’s APAC launch

Kargo claims to be “invitation only” in which publishers and advertisers it works with, on what it says are only as premium content sites.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.