Crimsafe urges consumers to weigh-up the cost of robbery in latest work by BCM

Crimsafe has launched a new campaign to get consumers to consider whether failing to invest in quality safety products is worth the risks to their families.

The ‘Regret’ campaign is part of a new brand positioning created by Brisbane agency BCM, which aims to tap into the emotions experienced after a robbery.

BCM was appointed as Crimsafe’s agency for creative, strategy and marketing communications at the end of last year.