Karl Stefanovic spearheads Nine’s mission to take Olympics broadcast rights

April 6, 2022 10:00

The Nine Network has made moves to take the next three Olympics Games off the Seven Network.

This broadcast deal will include the rights to the Paris 2024 Summer Olympics, the 2028 Summer Olympics in Los Angeles, and the 2032 Summer Olympics in Brisbane.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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3 COMMENTS

But Seven... 6 Apr 22

Does this mean Seven has refused to take the option it had on the Olympics? It has first dibs as the previous broadcaster.

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Andrew Banks 6 Apr 22

In 2014, Seven “exercised an option to extend the agreement to include the 2024 Summer Olympic Games, however it is unclear whether Seven will extend the agreement.”

1 Like

RealSC 6 Apr 22

Back in October 2007 (I think), Nine and Foxtel secured the rights to the 2010 and the 2012 Olympics in Vancouver and London respectively. Unfortunately, Nine lost a lot of money when they showed the 2010 and 2012 Olympics because of the Foxtel-FTA deal and the timezone difference.
At the end of the day, it all comes down to revenue. Channel 10 will never bid for the Olympics given that they are under Viacom-CBS, Seven is losing money. But I think Nine might have the chance to get the Olympics.

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