Seven looks to Tokyo Olympics and exclusive content to grow 7Plus

February 11, 2021 9:26

The Seven Network is looking to attract eight million registered users to 7Plus, its Broadcast Video on Demand service, for the delayed Tokyo Olympic Games.

Originally slated for July 2020, the rescheduled Olympic Games will run from 23 July – 8 August 2021, and the Paralympic Games from 24 August – 5 September 2021.

Seven’s chief digital officer Gereurd Roberts, said the service had grown significantly in 2020, despite implementing mandatory sign-in. “We are halfway across that process of mandatory sign-in across platforms, even pre-mandatory sign in, we saw an increase of just under 90% in user registrations last year.”

Gereurd Roberts from Seven

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.