Karma Drinks announces new CMO and leadership team
New Zealand soft drink company Karma Drinks has announced an expansion into Australia and a new-look leadership team.
Nick Barnes will join Karma Drinks as chief financial officer from December, offering “a rich background in finance and start-ups” from Milkrun, Koala, Frucor Suntory, and PepsiCo.
Nikhil Vaidyanathan will become commercial director of Australia –blending sales and category expertise from Nestle and Reckitt with start-up experience — while Justine Von Reibnitz will join as marketing director, bringing experience from Lion, Diageo, Bacardi, and Unilever.
Karma Drinks has appointed Jonny Harrison as chief executive officer.
Harrison has over two decades’ experience in senior commercial and leadership roles at organisations such as Lion and LMG, and will be tasked with spearheading growth in Australia and other established markets, including New Zealand and the UK, and identify new market opportunities.
“Karma Drinks is a remarkable brand with an extraordinary story,” Harrison said.
“The quality of our products is exceptional, and the Karma Drinks Foundation is effecting meaningful change in communities around the world. With our dedication to Fairtrade and organic principles, we take pride in operating as a leading B Corporation, supported by an outstanding team. I look forward to the journey ahead.”
Chris Morrison, co-founder of Karma Drinks, said: “We are entering an exciting phase at Karma Drinks. With Jonny at the helm and a talented new leadership team in place, we are well-positioned for significant growth in Australia and beyond.
“At the same time, we remain steadfast in our commitment to ethical sourcing, sustainable practices, and creating a positive impact in the communities we serve through the Karma Drinks Foundation.”
Karma Drinks donates 1% of revenue from every bottle sold to supporting vital initiatives in these farming communities, including school construction, healthcare services, and agricultural development.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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