Kate Lillian Muir’s new agency A Good Plan Group adds The Hellenic Museum to its client roster

The Hellenic Museum has appointed Kate Lillian Muir’s new agency, A Good Plan Group, to its brand and communication strategy.

The announcement:

The Hellenic Museum today announced the appointment of A Good Plan Group to lead the brand and communication strategy for the cultural institution as it builds upon its strong foundation and plans for a rich and culturally inspiring future.

“We are delighted to be working alongside The Hellenic Museum, an organisation brimming with opportunity and at the beginning of a new era” says A Good Plan Group founder and director Kate Lillian Muir. “The gravitas of this cultural cornerstone combined with our flair for sparking curiosity and celebrating cultural exchange sets the stage for exciting ideas and kinetic conversations to come to life.”

Chief executive officer of The Hellenic Museum John Tatoulis says of the partnership, “Kate and A Good Plan Group embody the leadership, strategic thinking, creativity and global mindset that we embrace at The Hellenic Museum. As an organisation we understand that we must continually evolve and add layers of relevance to our community and a key part of this pursuit is bringing together the right people and encouraging the sharing of ideas and meaningful storytelling that adds value to our lives.”

For more than a decade, the Melbourne-based museum has brought exhibitions and events which reveal both new ideas and unexpected connections across time and across cultures whilst proudly show-casing it’s international partnership with the illustrious Benaki Museum of Athens, Greece.

A Good Plan Group will lead the strategic planning for the brand and oversee the implementation of a marketing and communication strategy that is punctuated by key moments that engage both existing and new audiences to the Museum. The agency will tap its global network to create collaborations to realise the goals of the partnership and bolster philanthropic support. The Hellenic Museum joins Miami City Ballet in A Good Plan Group’s roster of cultural institutions and global lifestyle brands.

Source: A Good Plan Group media release


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