Kate Ritchie, Amanda Keller, Fifi Box, Dee Dee Dunleavy and Angela Bishop join Mumbrella360 lineup

Five of the most respected and influential women in media will form a panel at Mumbrella360 to discuss their role in a male-dominated industry, how they have achieved success and the growth of their personal brands.

Kate Ritchie from the Kate, Tim & Marty drive show on the Nova Network will join Amanda Keller from the Jonesy & Amanda breakfast show on WS FM 101.7, Fifi Box, host of Fox FM’s breakfast show, Fifi, Dave, Fev and Byron, and Dee Dee Dunleavy from The Weekend Break on 3AW on the panel moderated by Network 10 entertainment editor, Angela Bishop.

Ritchie, Box, Keller and Dunleavy will speak at Mumbrella360

The group will reveal how they create content for their radio and television programs, how they’ve been able to adapt the way they develop and deliver content in a multi-platform universe, and how they meet the growing demands of audiences and advertisers while staying relevant in a constantly shifting industry.

Mumbrella360 will take place in Sydney from June 12-14 with earlybird tickets on sale now.

Angela Bishop Mumbrella360

Bishop will moderate the panel featuring the TV and radio personalities

Also confirmed is a panel of senior business leaders including Cameron Kerr, director and CEO of Taronga Conservation Society Australia, Clynton Bartholomeusz, MD ANZ, Beiersdorf (Nivea), Kate Burleigh, country manager at Amazon Alexa Skills – ANZ and Paul Foster, MD at George Weston Foods.

A group of experienced marketers as well as business leaders, they will dive into why more CMOs aren’t making the step up to CEO or equivalent leadership roles, and discuss how they can position themselves better to do so. The panel will be lead by Julia Vargiu, founder and principal of New Business Methodology.

In another confirmed panel, Jac Phillips, senior director and head of marketing, Australia, New Zealand & South Pacific for Visa will join Michael Nearhos, GM of brand experience at NAB, Gayle While, deputy CEO of Clemenger BBDO Melbourne and Nicola Hepenstall, MD of Hall & Partners Australia, to take close look at content saturation, attention economics and experience design.

Hepenstall will be part of a panel exploring why more CMOs are not making the jump to CEO

The panel discussion, led by Richard King, managing partner, GRA Cosway, will explore how marketers can build a relationship if they can’t get people’s attention and whether it’s time to focus less on creating content and more on enhancing brand experience.

Stewart Gurney_Mumbrella360 2018

Stewart Gurney from PHD will invite an audience member to have a microchip implanted in them

PHD Australia’s chief strategy officer, Stewart Gurney, will also take the stage to present findings from the agency’s latest publication. He will showcase a range of technology which is available from around the world that is currently only known and used by early adopters. This technology will include wearables, brainwear, hearables and even invisibles. He will also offer an audience member the opportunity to have a microchip implanted in their hand.

Meanwhile, head of content at Storyation, Lauren Quaintance, will be joined by Matt Allison, head of global content strategy at Bupa, to answer the hard questions about content marketing: as it reaches saturation point, how do marketers keep it relevant and effective?

Mumbrella360, Australia’s biggest media and marketing conference, will take place at the Hilton Hotel in Sydney between June 12-14. Tickets are on sale now at earlybird discount.


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