Kate Smither promoted to Publicis Communications’ chief strategy integration officer

Publicis Communications has promoted Saatchi & Saatchi’s Kate Smither to chief strategy integration officer of Publicis Communications.

Smither was previously the chief strategy officer at Saatchi & Saatchi for nearly three years.

Chief strategy integration officer for Publicis Communications Kate Smither, and chief strategy officer of creative agency Saatchi & Saatchi Sydney, Iona Macgregor

In her new role, Smither will also work as the strategy lead on the Campbell Arnott’s account, which Publics Groupe won the creative, media and PR account for in March.

Replacing Smither is Marcel Sydney’s Iona Macgregor. Macgregor was formerly the chief strategy officer at Marcel Sydney and Publicis Australia for over two years.

Marcel Sydney’s strategy director, Clinton Duncan, will now lead the strategy department at the agency.

Macgregor’s promotion comes three months after Marcel’s CEO Gavin Levinsohn departed and the agency lost its biggest account, Tiger Beer.

Marcel also saw the departure of its head of production, Holly Alexander, who moved to CHE Proximity as its director of strategic production.

Michael Rebelo, CEO of Publicis Communications ANZ, said in a statement: “We are extremely fortunate to have two of the finest strategic minds in the business, and to create pathways of growth for each of them.

“I’m pleased to continue to work with Kate in her new role, and look forward to watching the impact Iona is sure to make on Saatchi & Saatchi Sydney and its clients.”

“It’s a big challenge and a privilege to be steering the strategic direction of the Campbell Arnott’s Asia Pacific business and to be a part of such a progressive agency model.

“Working closely with Mike Rebelo as he transforms the narrative of Publicis in this market is a real honour, and leaving the reigns of Saatchi & Saatchi Sydney to the brilliant Iona is an added bonus,” Smither added.


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