KateCo. PR arrives in the United States
KateCo. PR – an independent Australian PR agency – is expanding into the United States by opening offices on the country’s east coast in 2025.
The business milestone will see the agency set up shop in Miami and New York. It’s intended to provide Australian brands with a support network composed of Australia-based and US-based PR talent, allowing them to successfully enter the market up north with the capabilities of both parties.
The American team contains PR professionals with expertise in the lifestyle and events, fashion, beauty and wellness sectors.
Two notables figures in the mix include Brittanae Casper – a former account director for brand-building agency, Karla Otto, whose career has seen her work with brands such as Barbie, Lancer Skincare, Cartier Fragrance and more.
The other is events and PR professional, Nic Bryant. The Australian expat – who has resided in the US for more than 11 years – has worked with numerous lifestyle brands, and has also overseen the management of the GRAMMYs’ gifting lounge for a number of years.
When speaking on the agency’s decision to launch into the US, its managing director Kate Keane shared that several of its clients are making the move north already, and now with KateCo. PR establishing itself on both sides of the Pacific Ocean, the PR company’s brands can now enjoy the benefits of “a holistic global strategy”.
“A number of our brands are in the midst of rolling out entry into the US market and being able to offer them the security of working with their existing agency, we have the opportunity to provide a holistic global strategy,” Keane said.
“We will work closely with our international team to achieve client objectives and are in a position to share comms plans and materials and assist with managing the admin, that brands don’t have the time to resource.
“Our deep knowledge coupled with our long history with our clients, puts us in the perfect position to provide strategic counsel on international expansion.”
The announcement proceeds a collaboration between KateCo. PR and Two Hands Agency – a social media and PR agency based in Melbourne – titled ‘THE RESIDENCY’ – a showcase of Australian lifestyle and fashion items and accessories in New York earlier this year.
On top of running THE RESIDENCY again for 2025’s New York Fashion Week, the agency is also expected to help swimwear brand Sheila go stateside neat year.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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