Kayo calls out busy sports fans in new spot from Special

Kalila Welch

February 12, 2023 12:00

Foxtel’s Kayo Sports and Special have launched a new brand campaign acknowledging sports fans’ competing priorities.

“When Sport Is Everything” launched today, seeking to lure sports viewers who may not yet be subscribed due to their busy lifestyle, after Foxtel on Friday reported slowing growth for the sports streamer in its 2022 FY results, compared to its 2022 results.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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