Kayo Sports CEO: ‘Cricket is the biggest sport to watch over summer with national appeal’

September 13, 2022 6:43

“We’ve just kicked it off with the longest bowling run-up with Ellyse Perry. And it’s very fitting as it’s actually the longest summer of cricket, we’re talking about 1600 hours of cricket this season,” Kayo Sports CEO, Julian Ogrin told Mumbrella.

“We expect that to be bigger throughout the summer this year. It is the biggest sport to watch over summer with national appeal.”

Kayo Sports – Summer Of Cricket Launch 2022 at the SCG. Kayo Ambassadors with Fox Cricket Executives. Picture: Brett Costello

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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