Kayo Sports reveals viewer engagement data, reports 25m hours of streaming for June quarter

For the first time since its launch in November 2018, Foxtel’s sports streaming platform Kayo Sports has released its viewer engagement figures, reporting its 382,000 users streamed 25m hours of content over the June quarter.

The platform revealed its subscriber figures earlier this year, reporting 331,000 paying consumers.

Kayo’s viewing highlights (Click to enlarge)

According to the new data, Kayo users watched approximately 8.5 hours of weekly content in June, largely driven by the Cricket World Cup, with each consumer watching six of the 50 different sports on the platform.

The Cricket World Cup gave Kayo its biggest audiences since launch, with 8m hours or cricket streamed during the six-week competition and an average of 175,000 users watching Australia’s matches and 187,000 watching India’s. The New Zealand v England final was the most-watched game with 220,000 users.

Kayo CEO Julian Ogrin said the platform is currently working with OzTAM to have its viewer figures reflected alongside Foxtel’s numbers.

“For example, the Richmond v West Coast AFL match on 18 August reached an audience of 628,000 across Fox Sports, Foxtel Now and Foxtel Go, making it the third most-watched Sunday game on Foxtel this season. When you add Kayo’s 130,000 unique users, the Foxtel Group is reaching a very large and diverse audience,” said Ogrin.

AFL and NRL fans watch an average of 3.5 hours each week, with some games peaking over 100,000 users for the AFL and NRL reaching nearly 70,000.

80,000 users watched the first match of the Bledisloe Cup while the NBA Finals game between the Toronto Raptors and the Golden State Warriors was watched by 113,000 users, Kayo said.

“Aussie sports fans are loving the Kayo service. All their live sport, mixed with the biggest line-up of on demand content and features that make watching sport simply better, is driving huge engagement,” said Ogrin.

“This is just the start. The FIBA Basketball World Cup is now in action and the Rugby World Cup is just around the corner. We also have an exciting summer of cricket with teams touring from Pakistan, New Zealand and Sri Lanka and the Women’s T20 World Cup. We can’t wait to serve up more of the Kayo experience with these big sporting events.

“The team has built a fantastic product and platform that can deliver an average of 400 live streamed, high-definition events across any weekend. And as more and more Aussies stream content, we will continue to optimise the service to ensure we are always delivering the highest streaming quality possible.”


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