Sefiani Communications hires Nicole Thurston as its first creative director

Sefiani Communications has hired Nicole Thurston to the newly created role of creative director.

In her new role, Thurston will be working across both corporate and financial communications firm Sefiani and its digital agency Kite Communications.

Thurston has joined Sefiani Communications as its first creative director

Thurston joins from Zeno, where she spent over a year as general manager. Previously, she worked at One Green Bean as business director and Weber Shandwick in London.

Robyn Sefiani, chairperson and CEO, said: “Nicole’s hire is significant because Sefiani Communications Group has immense potential for growth. One of our biggest opportunities lies in the ability to couple our strategic communication foundations with creative flair for the benefit of clients.

“We looked to the market for someone exceptional who could bring creative thinking, impactful ideas and global brand building experience and we’re delighted to have Nicole on board to lead that charge.”

Thurston said of her appointment: “I’m very excited to be joining Sefiani Communications Group. I love to work with people who are passionate, brave, energetic, collaborative and results-driven and I’ve found that at Sefiani and Kite.”

Recently, Sefiani announced it had won the PR account for financial trading platform Etoro.

In June, the group hired Nicole Schulz as general manager of Kite Communications and Rebecca Angus as its digital strategist.


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