Kayo to put cricket fans on the receiving end of famous deliveries with bowling simulator
Sports streaming service Kayo is set to launch a bowling simulator activation which will enable cricket fans to experience what it is like to be on the receiving end of 12 of Australia’s most famous deliveries.
The announcement:
Kayo is giving cricket fans the opportunity to not only watch their heroes in action this summer, but step into their shoes, as the multi-sport streaming service gets set to launch an activation allowing fans to face some of cricket’s most iconic deliveries.
The Kayo Bowling Simulator, which exactly replicates 12 famous deliveries hand-picked from the annals of Australian cricket history, is part of Kayo’s new ‘Going All Out’ summer of cricket campaign, which aims to highlight all the unique ways Kayo is going all out to make it a summer of cricket like never before.
Kayo will deliver every Australian men’s and women’s home international, every match of the KFC BBL and Rebel WBBL, plus select international matches, LIVE and On Demand this summer.
Kayo Sports Chief Commercial Officer Ant Hearne said: “Cricket is part of the Australian summer tradition. Whether attending a match or watching at home – we have grown up with the sport and our cricketing heroes.
“The ‘Going All Out’ campaign is about showing how much fans can get out of the summer of cricket with Kayo. Whether it be ad-break free coverage during play, the world class FOX Cricket commentary team, Kayo Minis, our game-changing features or watching where you want, when you want – Kayo is not holding anything back for cricket fans this summer.”
Utilising BatFast Simulator technology developed in the UK, the bowling simulator was unveiled for the first time in Australia at Kayo’s summer of cricket launch on 22 October and will be Kayo’s first brand activation.
Fans will be able to face off against a selection of pace and spin deliveries, including Mitchell Starc’s dismissal of Kiwi skipper Brendon McCullum in the 2015 World Cup final and the ‘Ball of the Century’, Shane Warne’s ‘Gatting Ball’.
The Kayo Bowling Simulator will visit Deepavali 2019 at Strathfield Park, Sydney this Sunday, November 3 (11am-5pm) and will also feature at various cricket matches across the summer.
In addition to the simulator, the summer of cricket will be a digitally-led marketing campaign featuring video, digital display, social, audio and press.
The 12 deliveries that will be available on the simulator
Source: Kayo media release
