Kekovich spruiks lamb for Coles, McDonald’s and MLA in ‘Austraioli’ Day blitz

kekovich stoneSam Kekovich is to appear in three separate Australia Day advertising campaigns this year.

The former Australian rules player is Meat & Livestock Australia’s long-standing lamb spokesman.

But this year, as well as spruiking lamb in his now annual MLA Australia Day address, Kekovich will also be appearing in ads for McDonald’s and Coles.

In the Coles ad – created by Big Red – Kekovich appears with chef Curtis Stone to promote lamb burgers. Kekovich delivers the line “Holy moly, mint aioli. Happy Austraioli Day”.

kekovich maccaThe McDonald’s ad – created by DDB – features Kekovich at the drive through ordering a BBQ lamb burger.The ad is the latest part of the chain’s Australia Day campaign which has seen certain branches rebranded as “Macca’s”.

(McDonald’s ad courtesy of Ebiquity)

And in the BMF-created Australia Day ad, which launched last week, Kekovich suffers from “Lambnesia”.


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