Kellogg’s assigns consolidated PR duties to Liquid Ideas
Kellogg’s has consolidated its Australian and New Zealand public relations business to Liquid Ideas after an seven-agency contest that included Keep Left PR, which won a place on the shortlist via a Twitter pitch last month.
Liquid Ideas will start work on the business from today. Dec Communications, which has been handling some projects for the cereal giant, will continue work until the end of the year.
Gareth Lucy, Kellogg’s corporate communications and PR manager, said: “It sounds clichéd, but it really was a difficult decision. Each agency presented superbly. Liquid Ideas was able to demonstrate fantastic media relations, creativity and above all they inspired us with confidence that they would deliver results.”
He added that Keep Left PR performed well in the pitch, and is “an agency to look out for.”
Liquid Ideas takes on a brief to engage the media and improve Kellogg’s reputation for the nutritional value of its products. Lucy noted: “Kellogg’s has taken hammering on the salt and sugar content of our products. But we’ve got a good story to tell, and we want to be part of the conversation.”
Liquid Ideas boss Stuart Gregor discussed the Kellogg’s pitch on last week’s Mumbrellacast:
Woo hoo!!! Congrats Stu and the team!
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Congrats to the team.
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Good choice Kelloggs! Liquid Ideas is my pick. They definitely have the best media relations in the business.
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Congratulations to Liquid Ideas!
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Good on ya Stu!
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Congratulation Liquid Ideas. It was quite a contest so kudos to you. All the very best for the contract. Caroline, MD Keep Left.
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gregor is a legend
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