News

Kellogg’s, Diageo, Qantas and MLA marketers to debate key topics at Mumbrella360

Marketers from four of Australia’s most interesting advertisers – Qantas, Kellogg’s, Diageo and  Meat & Livestock Australia – are to feature on a senior panel at next week’s Mumbrella360.

Meet The Marketers will be moderated by Camille Alarcon, publisher of Mumbrella’s sister title, prospect research and intelligence tool The Source.

The speakers are:

  • Michael Edmonds, GM of global marketing for Meat & Livestock Australia;
  • Lewis Pullen, executive manager of marketing, Qantas Airways;
  • John Broome, ANZ marketing director of Kellogg’s;
  • Matt Bruhn, marketing director at Diageo

The format of the session will see Alarcon moderate questions from the audience. Previous standalone Meet The Marketers sessions organised by Mumbrella was one of the most popular events the organisation has held in Sydney and Melbourne.

Edmonds joined MLA just over a year ago with a brief to grow demand for Australian red meat domestically and in the global export market. He was previously a GM of sales and marketing at Simplot with other experience including marketing roles at Fosters Group and Mars.

Pullen’s appearance will be one of his final formal engagements before stepping down at Qantas. During his three year tenure he oversaw a major shakeup of the brand’s global agency roster and the introuduction of its new “You’re the reason we fly” positioning. He was previously executive director of Omnilab Media and VP of marketing for Air New Zealand. He was also a brand manager for British Airways.

Broome is an FMCG marketing veteran. He joined Kellogg company a year ago. Before that he was at Goodman Fielder and prior to that spent more than  four years marketing confectionar, snackfoods and coffee at Nestle. He also spent nine years in international marketing roles for Reckitt Benckiser.

Tickets for the conference – which takes place on June 5 and 6 – are on sale via the Mumbrella360 website.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.