Kellogg’s withdraws from halal certification for cereals produced in Australia
Kellogg’s Australia has chosen not to renew its halal certification, saying the decision is commercial and not an indication of the company bowing to public pressure.
All cereals produced in Australia by Kellogg’s including All-Bran, Cornflakes, Crunchy Nut, Special K and Nutrigrain will no longer be certified as halal.
In a statement provided to Mumbrella, a Kellogg’s spokesperson said: “As most of our cereals are plant-based, they’re inherently halal, so we chose not to renew our certification in 2016 as part of a regular review of all certifications for our foods.
“This was a commercial decision, not the result of any public pressure or backlash.”
Kellogg’s regularly review its certifications and it wasn’t necessary for the brand to pay the halal certification as every product is plant based with no animal ingredients, the spokesperson told Mumbrella.
Halal foods are any products which adhere to Islamic laws, particularly around meat, for example animals must be alive and healthy at the time of slaughter and all blood must be drained for the carcass.
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How do they explain maintaining a Kosher certification then?
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Thanks Kelloggs – we appreciate your decision. Can you prove it with a letter of intent to the Halal Certification board? Anyway Thanks again.
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Hi Abigail, a bit weird that Kellogg’s have chosen to withdraw the halal certification on their cereals. The reason why certification went on it is to show if there was any animal gelatin present. Example Kellogg’s have confirmed that the “Despicable Me Minion Made Cereal” contains pork gelatin. Also all varieties of Kellogg’s Rice Krispies treats squares also contain pork gelatin. Who would think there would be pork gelatin in a cereal? Happy to forward the email on from Kellogg’s if required.
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I would really appreciate if you could provide on your website a list of plant-based cereals – this will benefits all vegetarians, vegans, Muslims and other groups who want to avoid animal derived ingredients in their cereals. Thank you very much.
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Would you be able to clarify if there is any animal products ( if so plz specify ) in any of the Kelloggs Cereal sold in Australia . Kelloggs USA has the following info
http://www.openforbreakfast.co.....latin.html
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Why did they apply fo halal certification in the 1st place!?…..if it ‘wasn’t necessary’? Perhaps ‘public pressure’ may have played a TAD of a role in this decision. I hope so, anyway.o
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Why the heck do we Aussies have to please other countries that immigrate here. When visiting their countries we have to abide by and adhere to their customs etc. Stand up Aussies and vote when you shop!!!! Noela Richardson Gold Coast.
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If Kellogg’s says they decision is pure commercial and have nothing to do with public pressure that means Kellog doesn’t care about public opinions. In that case I still don’t want to buy any of theirs products because I as a customer am not happy to be ignored.
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If Kellogs say withdraw from hallal was commercial decision not a public pressure that mean Kellogs doesn’t care about public opinion. I not going to buy any Kellogs products I am not happy to pay my money to company who choose to ignore me and my opinion
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Exactly, my thoughts as well. I am Offended if a product wants me to pay a tax to an Ideology i do not subscribe to. I REFUSE to pay and thus, Boycott all halal Products and Shops.
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Exactly my Thoughts as well.
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I just want to know wether kellogs original is halal. Why is this confusion. Why dont u all give the halal certificate. . And take the stress that customers specially the mums are goin through…
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There is no need for halal or kosher certification any where. They survived for centuries without it. I would love to know what BS the companies are told.
I now send this reply to companies that feel the need to have either or both. Mind you not one business I have sent this to have ever come back with a justified response.
I am extremely disappointed in NOT just your company and so many others companies who think discrimination is the way to go these days.
Blatant discrimination from your company, SHAME SHAME SHAME.
WHY does your company think the needs of Muslim & Jewish consumers ARE MORE IMPORTANT than the rest of the population that do not follow halal/kosher dietary needs or religion.
Amazingly for centuries they ate and drank without the need for certification.
Thanks
Lynne
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