Kellogg’s Australia has chosen not to renew its halal certification, saying the decision is commercial and not an indication of the company bowing to public pressure.
All cereals produced in Australia by Kellogg’s including All-Bran, Cornflakes, Crunchy Nut, Special K and Nutrigrain will no longer be certified as halal.
In a statement provided to Mumbrella, a Kellogg’s spokesperson said: “As most of our cereals are plant-based, they’re inherently halal, so we chose not to renew our certification in 2016 as part of a regular review of all certifications for our foods.
“This was a commercial decision, not the result of any public pressure or backlash.”
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Kellogg’s regularly review its certifications and it wasn’t necessary for the brand to pay the halal certification as every product is plant based with no animal ingredients, the spokesperson told Mumbrella.
Halal foods are any products which adhere to Islamic laws, particularly around meat, for example animals must be alive and healthy at the time of slaughter and all blood must be drained for the carcass.