Vodka Cruiser found to be targeting children on Instagram by ad watchdog
Vodka Cruiser has been lambasted by the ad watchdog for suggesting “heavy consumption of alcohol is acceptable” and using a model with “clear skin” which is “suggestive of a young teenager rather a person aged over 18 years”.
The criticised post on Vodka Cruiser’s Instagram page, which has since been deleted, consisted of a young women with sparkly star stickers under her eyes, accompanied by the caption “vodkacruiser. How to cover your dark circle the morning after”.
