Kennards Hire launches latest ‘Ken Oath’ campaign via Enigma
Kennards Hire has launched a new spot this week, continuing its ‘Ken Oath’ series via indie agency Enigma.
The latest campaign, the third instalment of the series, heroes the Kennards Hire customer experience more so than ever before – tapping into the feeling customers get when a job is made easy.
“For the third ‘Ken Oath’ chapter, we wanted to bring the customer benefit of using Kennards Hire to the forefront,” said Jack Mason, managing director at Enigma.
“It was about showcasing that feeling of satisfaction when a job is done – and done well – whatever the project. We wanted to tap into Kennards Hire’s diverse customer base – from large scale infrastructure development through to DIY projects – and dive deeper into the brand promise of ‘Kennards Hire Makes Your Job Easy’.
“The campaign keeps all the fun, and likeable sentiment of the previous campaigns but really places the customer at the heart of the story.
“Our creative team has thoroughly enjoyed the opportunity to build on the success of the previous campaigns and continue to build meaning around the Ken Oath promise. This campaign is part of our long-term partnership with the Kennards Hire team, working closely to showcase the company’s commitment to service excellence.”
The spot also references and pays homage the the brand’s history, after it celebrated its 75th birthday last year.
“While previous ‘Ken Oath’ campaigns spoke to our core audiences, this campaign – the third instalment of ‘Ken Oath’ – celebrates our commitment to delivering exceptional customer experiences to all of our audiences, from DIY to trade, commercial – and their customers,” Manelle Merhi, general manager of marketing and customer experience at Kennards Hire, explained.
“During the creative process, we knew our trade and commercial customers have clients they deliver projects for, who rely on quality service and equipment. Enigma helped bring to life our brand promise, ‘Make Your Job Easy’, for not only our customers, but our customers’ customers, without losing any of the likeability and fun nature of the brand which has resonated with our customers so well in previous campaigns.”
The campaign is live across broadcast, digital, transport and social channels in Australia and New Zealand.
Credits:
Client: Kennards Hire
Creative agency: Enigma
Media agency, Australia & New Zealand: Hatched
PR: Herd MSL
Production:
Director: Grantley Smith
Producer: Alan Robinson
DOP: Jason White
Gaffer: Matt Willis
Grip: Paul Micallef
Art director: Jamie Morris
Stylist: Suzanne King
Stills: Paul K Robbins
Offline edit: Mark Bennett
Online: White Chocolate
Audio: RanRun
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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