Kennards Hire uses sponsorship of The Block as launch pad for new campaign
Kennards Hire has launched a new multi-channel marketing campaign – including TV ads which aired last night – as it looks to refresh the brand and grow its appeal across a section of potential customers.
The brand used its sponsorship of Nine’s The Block as a springboard for the campaign that will also feature outdoor, print digital and social.
The work is the first produced by Kontented since announcing the deal with Kennards last month. The media buy is being handled by Kennards.
Kennards chief marketing officer Matt Hankin said the campaign aims to showcase the broad range of customers the company can service, from small home projects to major commercial constructions.
“Kontended has truly represented what Kennards Hire is all about,” he said. “Our business has grown and gets stronger through what we do and choosing the right suppliers to help us.”
Credits:
Kennards chief executive officer: Allen Bessling
Chief marketing officer: Matt Hankin
Kontented directors: Kate Edwards, Shae Constantine
DOP: Emilio Abbonizio
Kontented – Doug Suiter
This is taking DIY to a whole new level. It is the branding equivalent of a crooked set of wall shelves. If this is supposed to reflect brand values , the it speaks to two characteristics… Amateurish and awkward
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