Keno appoint The Works following pitch
The Works has been appointed to handle the creative account for Tabcorp-owned game of chance Keno following a competitive pitch.
The independent Sydney agency beat out two other agencies to win the account with work to start immediately across strategy, creative, digital and social for the brand.
Damian Pincus, creative partner and founder of The Works said: “Keno is a great Australian brand and has got a fantastic growth agenda, we’re looking forward to working with the Keno team to ensure it continues to hold a special place in Australia’s entertainment landscape.