Kerri Elstub goes in Nine cost cutting
Elstub said sticking to vision has been key
The director of Nine Entertainment’s news website has been made redundant, as part of a company-wide cost-cutting initiative.
Longtime Nine employee Kerri Elstub received the news on Tuesday, as first reported in Daily Mail.
She had been with Nine for 25 years, having joined in 2000 as a supervising producer and chief of staff for the Today show. Over the years, she has worked across major programs including A Current Affair, Weekend Today, and former chat show Kerri-Anne.
In 2016, she moved to the digital side as network editor of 9Honey, before moving to nine.com.au in 2018 as director.
The move is said to be part of CEO Matt Stanton’s $100m cost-out program. A restructure that attempts to rationalise Nine’s fractured digital network is said to be part of the program.
Historically control of Nine’s original sites — those not connected with the newspaper publishing side of the business — has been divided between TV-centric and digital-only properties. Sites include nine.com.au, 9Honey, 9News, Wide World of Sports, and verticals specific to its programs, such as The Block.
There’s an apparent disconnect between Nine’s internal moves and its outward-facing brand: Elstub’s glowing corporate profile remained live on Nine’s commercial website, Nine for Brands.
In it, she said she’s “a Nine person through and through” and “one of the rarest types of employees that can be found in 21st century Australia: the loyal kind”.
Nine declined to comment.
