Kerri Elstub to lead editorial output across Nine’s digital sites

Nine has appointed Kerri Elstub as its digital editorial director as part of a restructure of how its digital properties are managed.

Elstub: Will lead editorial output across Nine’s four main sites

Elstub, who will report in to digital content director Helen McCabe, was previously responsible for 9Honey. In the new role she will lead Nine’s editorial output across the company’s lifestyle, news and sport sites,, and

The move coincides with the switch by Josie MacRae, previously head of 9 News Digital to the newly created role of content director for The Today Show.

MacRae: Adding to Today Show’s firepower

In an email to staff, Nine CEO Hugh Marks said the restructure was intended to continue to integrate the TV and digital parts of the company ahead of its move to its new headquarters in two years time. He wrote: “This change helps us pave the way for our move together to North Sydney in 2020 and I am confident Kerri’s heritage in the TV business sees her well placed to continue driving integration across both television and digital.”

And Marks said of MacRae’s move: “Josie will work closely with the Executive Producer, Mark Calvert, on the creation and innovation of compelling content, great segments and ensuring Today gets the best guests in the intensely competitive breakfast TV timeslot.”

In the same memo, Marks also told staff that the company’s digital studios, led by GM of Lifestyle Anna Quinn, would become part of the company’s client solutions division 9Powered, reporting in to group content strategy director Lizzie Young.


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