KFC says men don’t have awkward silences in Mighty Burger ad
KFC is targeting men in its latest campaign promoting its ‘Mighty Burger’, with the ad suggesting awkward silences aren’t awkward for men as they don’t need to talk with words.
Created by Ogilvy, the commercial features various men sitting in silence fishing, playing chess, camping and of course watching TV while eating KFC.
https://www.youtube.com/watch?v=QBfBmSY9oUs
It ends with the tagline ‘The Mighty, it’s only two words’ and is part of the fast food chain’s wider ‘Stop and smell the chicken’ campaign which launched last month.
https://www.youtube.com/watch?v=IvpbXi55Z5k
Credits:
- National Chief Creative Officer: Steve Back
- Creative Director: Shaun Branagan
- Writer: Blake Arthur
- Art Director: Matt Innis
- Senior Account Director: Sarah Faraday
- Account Manager: Jessica Standfield
- Strategist: Pippa Kulmar
- Media: MediaCom
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Is it just me or is there something nasty about the line “Sorry Girls, Did that you freak you out?”
(I hesitate to use the word misogynistic, but I thought it both times I saw a variation of that first ad on TV tonight)
It’s one thing to target men in a campaign, but does the first ad above actually alienate a section of the potential market?
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Yeah, I found it quite hurtful. Not even going to bother making an argument against it as I’d hope we’re all past that nonsense. I won’t buy it 🙂
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Is it no longer possible to suggest, even in jest, that there might just possibly be some matters, however trivial, in which women may be less adept than men? Mysogynistic? Get a life.
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