KFC says men don’t have awkward silences in Mighty Burger ad

KFC is targeting men in its latest campaign promoting its ‘Mighty Burger’, with the ad suggesting awkward silences aren’t awkward for men as they don’t need to talk with words.

Created by Ogilvy, the commercial features various men sitting in silence fishing, playing chess, camping and of course watching TV while eating KFC.

It ends with the tagline ‘The Mighty, it’s only two words’ and is part of the fast food chain’s wider ‘Stop and smell the chicken’ campaign which launched last month.


  • National Chief Creative Officer: Steve Back
  • Creative Director:  Shaun  Branagan
  • Writer: Blake Arthur
  • Art Director: Matt Innis
  • Senior Account Director: Sarah Faraday
  • Account Manager: Jessica Standfield
  • Strategist: Pippa Kulmar
  • Media: MediaCom


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