KFC encourages customers to ‘stop and smell the chicken’ in new campaign from Ogilvy
KFC is encouraging its customers to take some time out and enjoy the company of their family and workmates with a new campaign introducing the tagline “stop and smell the chicken”.
The commercials question why workmates aren’t friends and why parents insist on watching TV when they have their children for entertainment, suggesting people can take some time out with a KFC meal to appreciate them more.
An spokesperson for Ogilvy, which created the campaign, said: ” KFC has launched its Stop and Smell the Chicken campaign. The idea is based on the insight that in today’s society we don’t often take time out to stop and really connect with others, and so the campaign aims to remind people that a KFC meal is a good opportunity do so.”
https://www.youtube.com/watch?v=n_LUs8j3kkQ
The commercials are running on free to air TV and pay TV and is the first instalment in a broader campaign, and follow the rebadging of the company to a green and gold livery to support Australia during the recent Ashes campaign.
https://www.youtube.com/watch?v=6k29zUd0bf4
Credits:
- National Chief Creative Officer: Steve Back
- Creative Director: Shaun Branagan
- Writer: Blake Arthur
- Art Director: Matt Innis
- Senior Account Director: Sarah Faraday
- Account Manager: Jessica Standfield
- Strategist: Pippa Kulmar
- Media: MediaCom
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smell the nuggets and corn kids ?
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Dull.
And what’s wrong with the chicken? Why does it smell?
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