KFC’s latest ad driving short term deals for $9.95 chicken with the exhortation “Shut Up and Take My Money” has tapped into the world of opera to highlight the escape a chicken feast can deliver.
KFC’s latest ad is set to a Verdi opera.
The latest in the series of ads from Ogilvy continue to redefine The Colonel’s approach to advertising after a shift in strategy a year ago.
KFC’s work opens with a harried soccer dad in a car full of excited, screaming children before he spots the $9.95 chicken ad on the back of a taxi, exclaiming to himself “Shut up and take my money”.
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The work is set to Verdi’s La Traviata: libiamo ne lieti calici (let’s drink from the joyful cups) and uses slow action and lingering shots of him enjoying his chicken after banishing the children from the car.
The ad is a reversal of the cliched soccer dad taking his team to a fast food restaurant after a game.
The camera cuts to the children looking through the window longingly as the dad contemplates opening the window to share the nine-piece feast before changing his mind and continuing to bite into a chicken leg.
It ends with a shot of the car surrounded by kids looking in through the windows.