KFC Australia appoints Edelman

PR agency Edelman has announced it is working with KFC.

One of Edelman’s first duties is to head off allegations from the green group this week that KFC is using packaging made from paper sourced from threatened Indonesian rainforests.

KFC Australia denied that it sources paper from non-sustainable sources.

The agency won the business after a three-way pitch, with a brief to handle KFC’s corporate social responsibility and brand marketing campaigns.