Greenpeace says KFC is ‘Junking the jungle’ by sourcing paper from Solaris

Greenpeace has released a report that accuses fast food brand KFC of sourcing its packaging from controversial paper company Asia Pulp & Paper, known in Australia as Solaris.

Greenpeace’s ‘The colonel’s secret recipe’ culture jam urges consumers to put pressure on KFC owner Yum! Brands to change the source of paper it uses.

According to Greenpeace, APP uses timber from Indonesian rainforest that is threatening animal species such as the Sumatran tiger and orangutans with extinction.

The website invites people to choose a KFC character to represent a ‘revolt’ against the fast food brand, which they can share on their Facebook page or Tweet.

The more a ‘revolt’ is shared, the higher it figures in a table of Greenpeace’s ‘Top revolts’. If a participant features in a table of the ‘Top 10 revolts’, they win a T-shirt.

The site also gives people the option to read the full report on KFC and deforestation and more on APP’s deforestation activities.

KFC Australia’s chief supply chain officer Michael Clark, told Mumbrella in a statement: “All of KFC Australia’s packaging is sourced from sustainable timbers grown locally and overseas. None of KFC Australia’s packaging is sourced from Asian Pulp and Paper.”

APP issued the following response:

Asia Pulp & Paper (APP) Response to the Greenpeace KFC Campaign In its latest report Junking the Jungle, Greenpeace has yet again mislead the public regarding the facts about Mixed Tropical Hardwood (MTH). The truth is the presence of MTH fiber says nothing about whether the product is sustainable or not.

It is perfectly possible for MTH fiber to come from legal and sustainable sources. In fact, independent testing done by Covey Consulting in Australia

Last year showed that MTH fiber was present in many products which were approved by the Forest Stewardship Council (FSC) under its ‘Mixed Source’ Certification.

MTH can be found easily in recycled paper, or it can come from the legal and sustainable harvesting of trees in primary rainforest. It can also come from tree residues that are cleared, after forest area has become degraded, logged over or burned, as part of a sustainable development plan.

You can find MTH, referred to as ‘rainforest fiber’ by Greenpeace, in everyday life. You can find it in your house flooring, furniture, wooden decoration, toys, musical instruments as well as numerous other items. As far as APP products are concerned, MTH does NOT come from the felling of virgin tropical rainforest trees in Indonesia.

APP has strict policies and practices in place to ensure that only residues from legal plantation development on degraded or logged‐over forest area and sustainable wood fiber enters the production supply chain. Just last week, APP announced an enhancement to its environmental strategy, by adopting the internationally accepted standard of High Conservation Value Forest (HCVF), with a view to conserving more of Indonesia’s precious natural resources.

APP is already taking steps to operationalize this globally accepted environmental and social standard developed by the HCV Resource Network.

Our announcement was welcomed by the Government of Indonesia, environmentalists and industry stakeholders alike. We deeply appreciate their support as we take these critical steps to evolve our business to further protect HCVF, including our commitment to suspend all natural forest clearance on our owned concessions on June 1, 2012.

APP deplores this distortion of the facts by Greenpeace. We are asking that Greenpeace stops portraying Indonesia and its leading companies as the villains in the fight against climate change at a time when our Government and the rest of Indonesian society are making huge efforts to preserve our rainforests and reduce greenhouse gas emissions substantially over the rest of this decade.

The paper company, known locally as Solaris, has engaged in an ongoing PR battle with Greenpeace, which culminated last year in Solaris employees abusing a Greenpeace staffer in the comment thread beneath a story about APP on Mumbrella.


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