KFC best at using cricket sponsorship to build awareness, suggests Roy Morgan Research

The Big Bash League paid better dividends for sponsors than the other Cricket versions played in 2018, Roy Morgan research has claimed.

During the 2017-18 cricket season, KFC was recognised as being a sponsor of the game by nearly 40% of the audience while long standing corporate supporter, the Commonwealth Bank recorded less than 25%.

The results came while the Big Bash League was available on free-to-air TV on Channel Ten. As part of the deal signed between Cricket Australia, Foxtel and Seven, the 2018-19 series saw most games shown on Seven and Foxtel.

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