Super funds push for law change on employers
Australia’s not-for-profit super funds have launched a push aimed at capitalising on public outrage over the finding of the Hayne banking inquiry to tighten up laws around how employers pay super.
Industry Super Australia has urged politicians to make legislative change and force employers to pay superannuation at the same time they pay wages.
In a campaign which has launched just a week after the findings of the Banking Royal Commission, Industry Super highlights the statistic Australians that one in three people are owed superannuation.
The 30 second campaign, which was created by The Shannon Company, calls for Australians to “get your hands back on your super”.
Ian Forsyth, managing director of The Shannon Company, said in a statement: “ISA analysis of tax office data highlighted the issue with policy makers more than a year ago, however there’s been little interest across the political spectrum.
“ISA’s recommended fix is to simply align the timing of superannuation payments with wage payments, which will greatly increase transparency and give workers a better opportunity to identify that they’re missing out.”
The campaign is running across TV, digital, social media and digital.
Credits:
- Client: Industry Super Australia
- Director of Marketing: Alana Burnside
- Creative: The Shannon Company
- Creative director: Alex Wadelton
- Head of film production: James Shannon
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin