KFC, Cricket Australia partnership stretches into the third decade
KFC’s partnership with Cricket Australia has been extended into the 21st season, which will see the fast-food chain retaining the naming rights of Big Bash League (BBL) alongside a few other commitments.
It will remain a partner of the Weber WBBL, gold partner of the Men’s and Women’s International teams and the official restaurant of Cricket Australia and the eight Big Bash Clubs until the end of the 2024-25 summer of cricket.
KFC has been the naming rights partner for the BBL since its inception in 2011.
The sports body has released a new campaign in November to build anticipation for the start BBL via Apparent. The 12th season begins tomorrow with broadcast partner Seven and streaming partners Foxtel and Kayo.
Nick Hockley, Cricket Australia’s CEO, said: “KFC and cricket’s pairing has become a synonymous part of the Australian summer. Together, we will continue to innovate, create brilliant experiences and bring families and friends together, whether that be in a restaurant, at the cricket or at home.
“We thank KFC for their incredible support of our national game.”
Alistair Dobson, Cricket Australia’s GM, Big Bash Leagues, said: “The Big Bash Leagues wouldn’t be where they are today without the incredible support of KFC, the inaugural Naming Rights partner of our men’s competition.
“Similarly, KFC’s support has been crucial to the growth of the Weber WBBL in recent years. We look forward to celebrating the best of summer and the Big Bash with the KFC over the coming seasons.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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