Toyota Australia raises funds for grassroots cricket via Gemba

Kalila Welch

December 12, 2022 12:23

Toyota Australia is supporting the next generation of Aussie cricketers, promoting its ‘Good for Cricket’ fundraiser in a new campaign from sports and entertainment agency Gemba.

‘The Raffle Book’ campaign features cricket stars Marnus Labuschagne, Usman Khawaja and Alyssa Healy in a heartwarming spot that affirms Toyota’s ongoing support of grassroots cricket clubs for over a decade.

The 30-second spot depicts a young cricketer selling raffle tickets at his local club, for the Toyota Good for Cricket Raffle. As he turns through the pages of the raffle book, a flipbook-style animation is created, showing how the club has benefited from fundraising. Returning to reality, the spot jumps ahead in time to reveal that the boys grows up to become Marnus Labuschagne.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics