KFC joins Snapchat to ‘create a dialogue’ with younger audiences and stay on ‘front foot’

Snapchat 1KFC Australia has joined Snapchat in an effort to “be on the front foot in terms of digital media”.

The fast-food company used the social platform to announce the release of the double soft shell zinger taco.

KFC Australia’s chief marketing and development officer Nikki Lawson said: “KFC Australia has a really engaged fan base. Earlier this year we launched our Twitter handle to complement our Facebook and Instagram presence. Snapchat feels like a natural extension for us, it is a dynamic platform that allows us to share “KFC moments” with our fans.

“We are excited about the growth of Snapchat since our launch this week. We were able to use the channel to announce an exciting new product and our consumers really responded to the approach.

“We are always looking for new ways to create a dialogue with our fans and always endeavor to be on the front foot in terms of digital media. We want to be with the fans are – and right now they’re holding their thumb down on Snapchat stories from their friends, family and brands they love.”

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