Woolworths pushes pre-paid mobile product with Beau Ryan campaign

Woolworths is pushing its newly launched pre-paid mobile product Woolworths Connect with a new campaign featuring former NRL star Beau Ryan.

Ryan stars as the annoying friend who doesn’t seem to know when not to call his mate, and with Connect’s $650 worth of calls for $30 he can call him all the time, even when he’s on the couch next to him.

https://www.youtube.com/watch?v=ijvTcG28I0Q&feature=youtu.be

The supermarket giant launched its Connect product last Monday.

https://www.youtube.com/watch?v=e7Hmm_yxMT8&feature=youtu.be

Leo Burnett Sydney is Woolworths’ creative agency of record.

Ads are courtesy of Savvy Media Monitoring

Credits:

• Creative Agency: Leo Burnett
• Creative Director: Joe Van Trump
• Creative Group Head: Marque Kabbaz
• Production Company: Rapid Films
• Director: Dave Klaiber
• Executive Producer: Susannah Dilallo
• Producer: Sarah Cowen and Catherine Warner
• Editor: Chris Baron
• Art Director: Bob Broadfoot
• Copy Writer: Chris Brailey

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Campaign Connect creative Woolworths

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Comments: 1

Dr O 23 Jun 15

Can’t imagine they’ll be much good at selling phones when they can’t even sell me an apple.

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