KFC launches NRL fan engagement game turning supporters into referees
KFC has launched a fan engagement game, KFC Viewer Verdict, which lets supporters watching a live game decide if its a try or not while the official decision is pending.
Created in partnership with Ogilvy the online game enables fans to play a real-time-version of the NRL where they are the referees and able to see how the game would end if they were making the calls.
Players can click the ‘try’ or ‘no try’ button while watching the game in real time and make their own decisions on whether or not the team should score.
Shaun Branagan, group creative director at Ogilvy Sydney, said video referee decisions have always caused disagreements amongst fans and players.
“We wanted to give fans a taste of how tough the job of the video ref really is. Viewer Verdict does exactly this plus it gives fans something fun to do in the dead time while waiting for the official NRL decision.”
People can play for a chance to win daily prizes
Angela Richards, chief marketing officer at KFC, added: “We know KFC lovers are sports mad and we wanted to reach NRL fans who love our brand and reward them for their loyalty.
“KFC Viewer Verdict is the perfect way to empower KFC lovers to engage in their love of NRL and have some fun while doing it. We look forward to rolling out Viewer Verdict beyond this NRL season.”
The game can be played on KFC’s app, through Facebook and online.
Credits:
- Ogilvy
- Rob Morrison (Creative Director)
- Gareth Barlow (Senior Art Director)
- Shaun Branagan (Group Creative Director)
- Ryan O’Connell (Head of Strategy)
- Michelle Holland (Managing Partner)
- Naomi Shilton (Account Director)
- Kate Smith (Account Director)
- Jordana Smith (Account Manager)
- Emilie Ammann (Senior Digital Account Manager)
- Pedro Da Palma Rosa (Digital Operational Director)
- Dan Adijan (Technical Director)
- MediaCom
- Jessica Relph (Activation & Investment Manager)
- Christina Cagorski (Client Director)
- PRISM
- Emma Hosking (Partnerships Executive)
- Ashley O’Rourke (Partnerships Director)
- KFC
- Angela Richards (Chief Marketing Officer)
- Nora-Kate O’Connell (Marketing Manager)
- Sally Spriggs (Marketing Director)
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