KFC launches promotion to throw party for 100 Facebook friends

goodest get togetherKFC is launching a promotion based on the insight that most Facebook users rarely see their online friends in real life.

The fast food brand will help bring one customer’s friends together from around the world for what it claims will be the “the ultimate get together”.

The “Goodest Get Together” party, to take place on February 11, and its build-up will feature in a TV commercial.

Agencies involved in the promotion include creative agency Ogilvy, PR agency Edelman, events company Ensemble and media agency Mediacom.

Natasa Zunic, KFC’s marketing director for brand development, said: “Facebook is great for staying up to date with what your friends are doing, but there is nothing like face to face interactions to make truly meaningful connections.

“Australians love their mates, so we want to challenge them to get 100 of their Facebook friends together, from here and abroad, and we will pick up the tab for the party.”

The terms and conditions of the contest state that a maximum of five friends from overseas and 15 friends from interstate will be allowed.

Entry is via KFC’s Facebook page.


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