KFC opens its kitchens up to the public to show how its food is made
KFC has launched a new campaign which aims to show customers “first-hand how KFC makes its famous Original Recipe chicken” with an ad showing the chain’s hand breading process.
The ad, created by Ogilvy Sydney, shows in slow-motion raw pieces of chicken tossed in flour before being deep fried. As part of the campaign, KFC opened its kitchen to the public for the “Open Kitchen Day” which saw customers taken on guided tours of the restaurant’s kitchen as the chain aims to let Australians know just what goes into the food.
https://www.youtube.com/watch?v=eWc06daT1uc
Fast food rival McDonald’s has been on a similar push over the past two years in a bid to make its food chain more transparent, with initiatives including the award-winning Track My Maccas app and the documentary McDonald’s Gets Grilled which saw six Australians invited to go behind-the-scenes of the fast-food chain to ask questions and provide honest opinions about the chain.
Hmmm – where have I seen this before???
Now show us how you make a nugget.
look at those credits!! – too many cooks in the kitchen = uninspired overlooked ideas
Surely this misses the point? Why don’t we see an ad showing where the chicken comes from?
They live in filth, have their beaks cut off and are fed with drugs to mature them in weeks rather than years.
When slaughtered they are stunned, have their throats cut, and are dropped into boiling water whilst still alive.
http://www.kentuckyfriedcruelty.com/
DB