KFC promotes latest chicken deals at a wedding and cricket match

A wedding and a cricket match are the focus of two ads for KFC, which seek to promote some of the brand’s latest deals.

In a 15-second-ad for the brand, the groom of newlywed couple asks his aunt if his wife is stunning, to which she responds “I preferred Mary.” The crowd around the couple go silent, so the man’s aunt defuses the tension by asking: “Did someone say KFC?”

An earlier iteration of the ‘Did someone say KFC?’ campaign which featured an awkward parent teacher interview generated a flood of complaints to the advertising watchdog – with upset viewers labelling it “ridiculous”, :inappropriate”, “degrading” and “disrespectful” – but it was ultimately cleared.

Despite the watchdog’s ruling, KFC subsequently uploaded an amended version of the ad.

Another new ad extends on the-two-year-old Shut Up and Take My Money campaign, and sees an umpire on a children’s cricket pitch looking up at the sky. He puts his finger up to the sky, suggesting one of the players is out. It is later revealed he is looking at a five for under $5 deal from KFC.

The two ads went live on December 26 and will run until January 21.

Ogilvy is KFC’s creative agency of record.

Mumbrella has approached WPP for comment.


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