Dentsu X shuffles leadership again with Sam Hegg appointed national managing director

The new year job shuffle continues with Dentsu Aegis Network’s Dentsu X appointing a new managing director –  Carat’s chief strategy officer, Sam Hegg.

Current MD Angela Tangas, who only came on board in February, will move into the newly-created role of executive director of business operations for the Denstu Aegis Network across ANZ. 

Tangas and Hegg

She will lead DAN’s new Capability Shared Services division, which it said was a “client first, solution led, Centre of Excellence”.

The agency said during Tangas’ short tenure, she overhauled it to “focus on cross-channel specialisation and expertise to deliver value throughout and beyond the customer journey”. This, it said, led to a number of key client wins, including Jaguar Land Rover and retaining Australia Post.

Luke Speers, HR director across the network, said the news of the two promotions gave him great pleasure.

“Sam’s extensive history with the network, sales-orientated background, exceptional strategic capabilities, and leadership style will complement and advance the Dentsu X team as they continue their growth trajectory,” he said.

“Additionally, Angela’s experience driving digital and operational transformation multiple times prior to joining Dentsu Aegis Network, further demonstrated through the key role she has played in the organisation so far, makes her an exceptional candidate to lead and develop this new offering.”

Hegg, who had been with Carat since 2009, said his journey with the network so far had been amazing.

“This opportunity to join and lead Dentsu X is an exciting new chapter for me,” he added. “Locally, the business has been evolving the way it delivers ‘experience beyond exposure’, by unlocking value throughout and beyond the customer journey. I am excited to take the business into the next phase of growth, with the continued support of the network.”

Last year, there were a number of changes at the top for the network and its agencies. Local Dentsu Aegis Network CEO Simon Ryan resigned to take on a senior role outside the network, which turned out to be commercial managing director of Carsales.

Globally, Dentsu Aegis Network’s CEO Jerry Buhlmann also stepped down after nine years, and was replaced by executive chairman Tim Andree. 

In September, Carat CEO Paul Brooks left the business, following which Simon Williams became national MD of the agency. 

Also in September, Dentsu Aegis Network launched a platform for brands and independent agencies to buy media directly. It claimed $150m in annual billings, with then CEO Ryan saying it could be up to $250m within 12 months.


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