KFC promotes ‘The One Box’ with ad focusing on male friends competing

Miranda Ward

September 11, 2014 11:08

KFC has unveiled the latest instalment in its Stop & Smell the Chicken campaign promoting ‘The One Box’, which the fast-food chain says is the “ultimate feed for blokes”.

The ad, created by Ogilvy, sees male friends competing at a variety of activities including lifting weights and eating.

https://www.youtube.com/watch?v=xuV94GZLqO0

It runs across TV and KFC’s social channels.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Campaign chicken creative fast food food KFC Ogilvy

1 COMMENTS

Alex 11 Sep 14

Competing to obesity. Good one.

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KFC promotes ‘The One Box’ with ad focusing on male friends competing

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