KFC promotes ‘The One Box’ with ad focusing on male friends competing

KFC has unveiled the latest instalment in its Stop & Smell the Chicken campaign promoting ‘The One Box’, which the fast-food chain says is the “ultimate feed for blokes”.

The ad, created by Ogilvy, sees male friends competing at a variety of activities including lifting weights and eating.

It runs across TV and KFC’s social channels.

The ‘Stop & Smell the Chicken’ campaign launched in February.


Agency: Ogilvy

  • Director: Julian Acosta, RSA Films
  • Post Production: Method Studios
  • Creative Director: Shaun Branagan
  • Art Director: Matt Ennis
  • Copywriter: Blake Arthur
  • Producer: Josh Jenkins, One 20
  • Producer: Peter Hackforth
  • Group Account Director: Sarah Faraday
  • Senior Account Manager: Corina Roat
  • Chief Strategy Officer- Mark Sareff


  • Marketing Director: Valerie Kubizniak
  • Marketing Director: Individual Meals: Annabel Fribence
  • Marketing Manager: Eva Tran
  • Marketing Manager: Ashley Hughes

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