KFC’s Madden story changes
KFC’s position on Joel and Benji Madden’s past connections to vegetarianism and animal rights group PETA appears to have changed again, with the brand now saying it was only assured that the Good Charlotte members were not “currently” involved.
Last week, when Mumbrella revealed that the duo were fronting a new summer campaign for the chicken brand, a 2009 video quickly emerged of an interview with Benji Madden speaking about his conversion to vegetarianism.
He then tweeted that he hadn’t been vegetarian “for years” and that he had un-affiliated himself from PETA (People for the Ethical Treatment of Animals).
His tweet appeared to contradict a statement to Mumbrella issued at the same time by KFC:
Wait a minute…. You mean to say that it is possible that one or both of these guys only did this campaign for money? Wow!! 🙂
What a revelation! Celebrities change their beliefs for a pay cheque? That’s it! Call A Current Affair…hang on…
Wait until KFC work out that Good Charlotte aren’t actually cool.
Given the amount of chicken product actually in KFC, vegetarians are probably safe!
Lifestyles of the Rich & Famous….
They certainly are a couple of ‘dumb clucks’
Once again the brothers whore themselves out within this market……… last year it was Heineken this year KFC. Hardly ground braking… or “best examples’.
Interesting the 6 month process involving “daily” collaboration didn’t uncover the links to PETA
yikes, talk about zero charisma….seriously, these ads might be just dull enough to make me want kfc even less
And I quote….as I snigger when you call these two stars… “At Ensemble – we are constantly striving to find new and engaging ways to connect brands with consumers – and this is certainly one of the campaigns that we’ve both proud and privileged to be have been part of.”
KFC are u seriously listening to that advice then you need a new rethink on your strategy…. Get in touch with your audience… shudder. BTW the food looks disgusting.